For sleep consultants, lactation consultants, doulas & parenting coaches

Your practice grows only as far as your structure lets it.

Right now you are the structure — every message, booking, and launch runs through you. Launched is the steady frame your method, app, and team climb.

Built for parenting professionals
app.yourpractice.com
Welcome back, coach
Your practice, growing
Families
32
+5 this month
This week
6
sessions booked
Last 7 months Climbing
EJ
Client A
Check-in · 10:00 AM
Confirmed
MC
Client B
Session · 2:00 PM
Confirmed

Built for the people who do this work:

Sleep consultants Parenting coaches Family therapists Method-driven educators
The ceiling you keep hitting

One coach. Three jobs.

You signed up to coach — but a solo practice hands you three full-time jobs, all leaning on one person. That's the ceiling.

Grow the practice

Content, social, email, outreach, SEO — every week, forever, or the leads dry up.

Serve every client

Read the notes, prep the session, follow up, remember every family's history. The actual craft.

Run the practice

App, courses, community, bookings, billing, admin — the machinery that keeps the lights on.

Hold all three alone and you are the structure. Take a day off and growth stops. Launched becomes the frame underneath, so your practice grows past you.

Our approach

Platform. Team. Playbook. One frame.

Three supports carry the three jobs you've held alone — so your method climbs higher than it could alone.

Platform — run it

Your branded app

A 24/7 AI coach trained on your method, plus courses, community, bookings, and billing. Clients pay you directly — you keep 100%, no platform cut. The AI preps you for every client, so Serve and Run are both carried here.

Team — grow it

Done for you, in your voice

Content, social, email, outreach, and visibility — done for you by AI + people. Work arrives as drafts; approve in one tap, it ships. That's Grow, off your plate.

Playbook — the frame

The Launched Operating System

The Weekly (one focused check-in), a shared scorecard, and 90-day priorities — with a real Launched Partner accountable for outcomes.

The Playbook is the part nobody else has — the operating discipline of a scaled company, built in as your frame, not a PDF.

Why it compounds

When the work stops running through you, it starts to compound.

Growth on a frame isn't a straight line — it's a loop. Every job the structure carries frees room for the next family.

The shape of growth on a frame
No two practices climb the same.
You hold it allThe frame takes overRoom to grow
Families stay heldkept between sessions without more of your hours
Content keeps shippingdrafted in your voice, you approve — every week
Leads get followed upso none go cold while you're with a family
You free up roomfor the next family — and the loop repeats

The chart is a shape, not a forecast — we're early, and won't pretend otherwise. The mechanism we can promise: take the work off one person, and the practice gets room to grow.

Always-on, always your voice

Your method, answering families around the clock.

Upload your programs once. Families get warm, on-brand answers between sessions — grounded in your work, never generic.

  • Every answer cites the program it came from
  • Always your voice — review and edit anytime
  • There for families 24/7, so growth never pauses
Book a call
Your Assistant
Trained on your programs
My 3-year-old melts down at bedtime every night.
Your “Calm Bedtime” framework suggests the same wind-down order each night, starting 45 minutes before sleep — and naming the feeling before redirecting. Keep it boring and predictable.
from Calm Bedtime · p.3
Can we move our Tuesday session?
One frame, all of it

Everything your practice climbs on, in one app.

The tools you're juggling today — replaced by one branded home, run by your team of humans and AI.

Your branded app

Your app on iOS, Android, and web — your name on every screen.

AI trained on your method

Answers families in your voice, grounded in your programs — and cites its source.

Messages, handled

Every DM and email in one inbox, drafted in your voice — you approve, nothing slips.

Scheduling & notes

Bookings, reminders, and private notes that stay with each family.

Payments & plans

Sessions or recurring plans — billing handled, paid on time.

Site & growth

A site on your domain, plus follow-ups that keep leads warm.

Courses & programs

Package your method into self-paced programs families move through.

Analytics

Revenue, retention, and engagement at a glance — the practice climbing.

Trust & transparency

You lead. Launched supports.

A good frame never gets between a plant and the sun — it just holds the weight. Launched sits underneath your practice, never between you and the families you serve.

Your families are yours

Your relationships, your client list, your data. We hold the structure up; we never own what climbs it.

Fully white-label

Your logo, your colors, your name, your domain. Families see your brand on every screen — never ours.

Your content & revenue, kept

Your method stays your method and your revenue stays yours. You can always see exactly what the structure is doing.

Pricing

Two ways onto the frame.

Studio to build it yourself; Partner when you're ready for a team. Which fits depends on where you are today — we'll help you pick on the call.

Launched Studio
$500/month
Build your expert business. The web presence, the playbook, and the tools to grow it yourself.
  • A Launched-built website you can sell from — checkout for your courses & memberships
  • White-glove onboarding to get you live, plus a monthly check-in
  • Playbooks, templates, AI tools & sales frameworks
  • Course, membership & community frameworks
  • Slack access, a community of experts & ongoing guidance
Month-to-month · white-glove onboarding included
Book a call
When you're ready for a team
Launched Partner
$2,500/month
We become your first team — for less than one hire. Everything in Studio, plus the frame built and run with you.
  • Everything in Studio
  • Your branded app (iOS / Android / web) + an AI coach on your method, built and run for you
  • Content, social, email & outreach — done for you; approve in one tap, it ships
  • Follow-ups, scheduling & billing — handled
  • A real, named Launched Partner accountable for your outcomes
  • The Launched Operating System — The Weekly, a shared scorecard, 90-day priorities
For less than the cost of one hire
Book a call
Questions

Everything you might be wondering.

What is Launched?
The operating system for parenting professionals — the structure your practice grows on. It turns your method into a branded app, a marketing site, and an AI trained on your work, while a team of humans and AI runs the business side — so you focus on families.
What does it cost, and is it worth it?
Two ways in. Studio — $500/month: your website, white-glove onboarding, and the frameworks, tools, and community to build your practice yourself. Partner — $2,500/month: we become your first team — your branded app, an AI trained on your method, and done-for-you content, follow-ups, and operations, with a Partner accountable for outcomes. For most coaches that's less than a single hire. Which fits depends on where you are today — we'll help you choose on the call.
Is the app really mine?
Yes — fully white-labeled. Your logo, colors, name, and domain. Families see your brand on every screen, never ours. Launched is the structure underneath; your brand is what climbs it.
Do I need to be technical?
Not at all. No code, no developers, no designers. You bring your method and voice; our team builds the frame and handles the tech.
Who owns my clients and revenue?
You do. Your relationships, content, and revenue stay yours. Launched holds the structure up — it never sits between you and the families you serve.
What if I'm already running on other tools?
We move you over. On Partner, our team handles launch and migration; on Studio, the white-glove onboarding call gets you set up and live — so nothing breaks and no family gets lost in the switch.
Founding cohort

Give your practice something steady to grow on.

Tell us where to reach you and we'll map the structure your practice climbs on — Studio or Partner, whichever fits today.

  • A real person reviews every request
  • No spam, no obligation

Please enter a valid work email.

Prefer to talk it through? Book a call with the founder →

You're on the list. We'll be in touch soon to map your practice's structure. Want to move faster? Book a call →